Home » Leadership » For Lasting Success Find A Higher Purpose

Success Requires A Higher PurposeBut the DNA of the company, the thing that makes our heart beat, is a maniacal focus on making the best products in the world.  Not good products, or a lot of products, but the absolute best products in the world. In creating these great products we focus on enriching people’s lives — a higher cause for the products.  Tim Cook’s Freshman Year: The Apple CEO Speaks, Bloomberg Businessweek, Dec 10, 2012.

With the new year, not only resolve and plan to do better in what we do, but resolve to find a higher purpose in why we do it.

Making money along with getting promotions and recognition are fine motivators but it won’t last or it will be empty unless we contribute to more than just our own well being.

For more see: How Finding A Noble Purpose For Your Project Motivates Success and Get The Motivation Right

Of course, most CEOs don’t deal with matters of national and historical importance, but it never hurts to serve a higher purpose.  Career Lessons From Lincoln, Bloomberg Businessweek, Nov 12, 2012

What good things with a higher purpose are you doing in your current project?

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4 thoughts on “For Lasting Success Find A Higher Purpose

  1. More comments from around the web:

    Lynn Grant • The IT business gets more and more complicated as time goes on, with more and more things to know about. If you put your half-baked plan out there, and someone says “We tried that a while ago and it didn’t work for these reasons…” they have just saved you from wasting the time you would have spent completing a plan that was going in the wrong direction. This is a wonderful thing.

    The hard part is that, as busy as everyone is these days, it can be difficult to get anyone to take the time to read the plan in depth. But at least you can give them the opportunity, and sometimes they do.

    Bruce Benson • Lynn,

    Great point. Just putting the plan out there doesn’t mean anyone will take the time to look at it. I’ve always been pleasantly surprised out the feedback I get and so far it has always been worth it.

    Thanks for the feedback

    Bruce

  2. Comments from around the web:

    I agree that you need to make sure that your project team is aware of what purpose/goal/problem your project’s output addresses and what it means in the grand scheme of things. Good reminder Bruce…Thanks
    Posted by Bob Vandenberg

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