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The Trend Is Your Friend

Check out the stunning numbers recently cited in a New York Times article: 1 percent of Baby Boomers claimed to be vegetarian, which then progressed to 4 percent of Gen X’ers saying no to meat, and onward to an even bigger bump with roughly 12...
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How To Make Pseudo-controversial Changes

On the subject of making pseudo-controversial changes to classic Marvel characters, [Marvel’s Senior Vice President David] Gabriel added that internet outrage is never a good indicator of what actual comic book readers and fans want. “The first thing we do is watch the sales. If...
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Whatever Triggers Our Attention Go For It

[Anouk] Wipprecht finds that her keys to success are curiosity, being willing to work across disciplines, and having a clear mission. “Whatever triggers your attention, go for it,” she says. “A lot of engineers ask me,” ‘How do I do design?’ I say, just go...
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We Become Sloppy With Too Much

We Become Sloppy With Too Much
Everything looks exceedingly complicated. Srouji won’t discuss costs, but Apple’s research and development expenses hit $8.1 billion last year, up from $6 billion in 2014 and $4.5 billion in 2013. Many analysts attribute the rise in large part to chip development. All Srouji will say...
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It Won’t Work It Can’t Be Done

Can't be done won't work
Carole Rogin, president of the Hearing Industries Association, a trade group. She says the White House panel, which is made up of academics and business executives — including Eric Schmidt, executive chairman of Alphabet, the holding company for Google—is approaching the problem of undertreated hearing...
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Tackling The Hard Truth

Tackling The Hard Truth
Following the Sept. 11 attacks, a consensus emerged that cockpit doors should be reinforced and fitted with elaborate locks. This was an eminently sensible idea. Then last year, a pilot named Andreas Lubitz boarded Germanwings Flight 9525. When his captain left the cockpit, Lubitz locked...
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Winning The Bureaucracy Game

Winning The Bureaucracy Game
During a college job at an Air Force weapons lab in New Mexico, [Robert Mercer, co-CEO Renaissance Technologies] says, he found a life’s calling. “I loved everything about computers,” he said. “I Loved the solitude of the computer lab late at night. I loved the...
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How To Manage A Chaos Machine

How To Manage A Chaos Machine Jean_Tinguely_-_Heureka_-_Zürichhorn
They assumed that, if a project was intensely and minutely planned, everything would naturally and inevitably proceed in an orderly and deterministic way.  … And when projects did go off the rails, their response was to stop everything and replan. Sometimes that works, but sometimes...
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How To Rock The Boat For Greater Success

How To Rock The Boat For Greater Success
In the past two years he’s replaced seven of Carnival’s nine cruise line heads. Four are now women, one is black, and one gay, a big change in a business that was an offshoot of the European, male dominated shipping industry. [Carnival Chief Executive Officer...
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Is Our Product Direction Driverless?

Is Our Product Direction Driverless
Then came the Great Recession. by 2009, as GM was descending into bankruptcy, a small band of its engineers and researches agitated for producing driverless cars. A much larger group of more cautious executives found the idea reckless, says John Capp, GMS’s director for safety...
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How To Avoid Great Ideas That Go Awry

How To Avoid Great Ideas That Go Awry
Many of these thinkers were based in the United States. In 1968, Stanford University professor Paul R. Ehrlich published the best-selling book The Population Bomb, in which he warned that overpopulation would soon lead to mass starvation. By 1977, Robert McNamara — the former U.S....
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