But the DNA of the company, the thing that makes our heart beat, is a maniacal focus on making the best products in the world. Not good products, or a lot of products, but the absolute best products in the world. In creating these great products we focus on enriching people’s lives — a higher cause for the products. Tim Cook’s Freshman Year: The Apple CEO Speaks, Bloomberg Businessweek, Dec 10, 2012.
With the new year, not only resolve and plan to do better in what we do, but resolve to find a higher purpose in why we do it.
Making money along with getting promotions and recognition are fine motivators but it won’t last or it will be empty unless we contribute to more than just our own well being.
Of course, most CEOs don’t deal with matters of national and historical importance, but it never hurts to serve a higher purpose. Career Lessons From Lincoln, Bloomberg Businessweek, Nov 12, 2012
What good things with a higher purpose are you doing in your current project?