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Some Scary Things Are Worth Sharing

Some Scary Things Are Worth Sharing
When [Ford’s Scott] Monty was planning what became the Summer of Taurus campaign … he wrote a rough outline of what he wanted and posted it to Yammer. Within a week, a person from an IT group that normally didn’t work with marketing was able...
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How To Know When To Make Things Tougher Or Easier

How To Know When To Make Things Tougher Or Easier
In place of Murray and his laissez-faire style, they named Norman Freedman, who had helped design the assembly lines that produced the first color television tubes. Freedman was a forceful manager who insisted on maintaining complete control over all aspects of his projects.  This approach...
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